Tuesday, December 13, 2011

Outdoor e a medição de audiências

EYES ON is a radical departure from the historical measurement tools used by the Out of Home industry. For the most part, EYES ON uses the same concepts and language used by other media. It goes one step farther in providing measures of commercial audience: http://www.eyesonratings.com/.

Saturday, October 08, 2011

Outdoors curiosos


Wednesday, August 03, 2011

Publicidade exterior e medição de audiências

Outdoor verde

Ver mais pormenores da campanha em: http://www.psfk.com/2011/06/philippines-first-environmentally-beneficial-billboard-launched.html